MEN VERSUS WOMEN SPORTS COVERAGE AND POPULARITY Case Study

MEN VERSUS WOMEN SPORTS COVERAGE AND POPULARITY - Case Study ExampleThis was about 13hours higher(prenominal) in comparison to the womens coverage. Men in most cases tend to perform extremely nearly in various games. This boosts the reporters morale towards covering most of mens games. In the summer Olympics in 2008 as well as the preceding years, there emerged improved air sentence coverage with both men and women almost getting equal air time coverage. About 46.3% of airtime coverage went to women in this year, a decrease from the previous year 2004 when the coverage was 47.9%. Nevertheless, coverage of women genetic mutations events improved heavily towards the socially acceptable sports for women. The socially accepted sports ar always attractive as these sports involve minimal raiment hence women can be easily displayed as physically attractive. These kind of sports, even though are highly ranked in the media coverage among the women are not morally acceptable in the medi a fraternity. This investigate paper explains the impact of media coverage in comparison to men and women sports coverage and popularity. Women who normally take get off the ground in sports that involve either power or hard body contact are more than(prenominal) often unlikely to receive media coverage. This is due to the stereotypical assumptions involved with these kinds of feminine events thus there is bring down women sports coverage. ... The 2010 Olympics aptly inclined towards men coverage thus rendering it biased. Most of the winter sports by their temper generally provide women with fewer opportunities to capture various sports. The make-up of the spectators whom NBC normally targets to please provides a more complex narrative than mere pandering to male sports fans for the summer Olympics in 2008. Women spectators over 18years of age in the recent Olympic Games have lost the media coverage with only 49 per cent total viewers attendance while the rest are women. Thi s reduces the lively participation by the women in these games due to the feeling of creation neglected by the fellow women spectators. This in turn reduces the women sports coverage popularity in womens sports participation fields. The sports institution is almost entirely divided between mens and womens groups. The mens sport has nonetheless, always dominated all forms of broadcasting coverage despite the fact that women as well competes in those exact similar sports in an increasingly professional level. The sports coverage revolves around newspaper, broadcasting, news coverage, reports and internet articles in the media houses. In United States for example, womens sports receive a total of 1.65 of the total sports airtime on both the local, subject and sports media giants such as ESPN. This is as well experienced in Australia media houses in relation to the popularity of mens coverage in sports in relation to womens. In Australia the situation is even demeaning with womens sp ort coverage receiving only 9 per cent in relation to mens coverage and airtime which is at 81 per cent. In the written press the numbers are always