The Analytical And Intuitive Thinking - 927 Words

Introduction There are several different types of thinking. There is analytical, intuitive, creative, logic and rhetoric, all which are different tools in our own minds thinking tool box. They are not opposites, but used in different situations or a combination is used together to reach the best solution to a problem or situation. In this blog the focus will be on the analytical and intuitive thinking, but the others will also be of use. Analytical and initiative thinking are not best used separately but are a dynamic duo when it comes to thinking. I have selected a data set that pertains to math scores in the New York City School Districts, in particular grades third through eighth and how the genders match up against one another. Analytical thinking is focused on data and facts to help us reason through information, thus we will be looking at the trends at each level over the course of six years, 2006-2011, but intuition and logic will help us connect the missing pieces as to what the data is s tating and why that is the case. Math Performance and Gender Below you will see a snapshot of the data and a link to the interactive report to see the percentage of students from grades third to eighth that fall in each of the levels of proficiency in their particular math level. All Levels of NYC Math Scores for Grades 3-8 by Gender (2006-2011) After some research to figure out what each of these levels represented, are as follows: Level 1 below standard, Level 2 meets basicShow MoreRelatedAn Analysis On Intuition : Cognitive Bias Or A Fast Problem Solving Cognition1249 Words   |  5 Pagesof the brain, which present it as an automatic, reliable problem-solving system. Intuition and Biases In his book, Thinking Fast and Slow, Dr, Daniel Kahneman presents research within the 2 systems in the brain -system 1, a quick, effortless mental process that allows for automatic thought, and system 2, an analytical, effortful mental activity, that allows for more complex thinking, like mathematical problem-solving (Kahneman, pg. 20-21)- that are involved in all cognitive processes. System 1 isRead MoreManagers Developing Analytical Skills1022 Words   |  4 PagesIntroduction Analytical is the use of analysis to solve problems. Analysis is the breaking down of problems into smaller problems that can be solved separately. It usually uses a process that directs it towards achieving a certain goal. Analytical skill is therefore defined as the ability of visualizing, articulating and solving issues that are either complicated or not and making sensual decision that is based on the information available. When gathering and analyzing information, analytical skills areRead MoreAn Analytical And Personal Review Of Jung Typology Test1405 Words   |  6 PagesThis is an analytical and personal review of Jung Typology Test. I defined and analyzed the four letter typology and two letter temperament resulted from test with a personal reflection on the results. I compared the personal reflection and how it applied to and affected organizational behavior and worldview. â€Æ' Step 1 Test Results I was tasked with an assignment to complete a personality test and discuss the results. The test was a Jung Typology Test conducted by Humanmetics website. The Jung TypologyRead MoreCreativity Is Important For Our Future1227 Words   |  5 Pagesto the science and math courses taught at colleges (Calhoun). Nevertheless, creativity is seen as a vital resource for the young adults of America because this type of intuitive thinking is seen as a necessity for future innovation. Therefore, in order to stay a global power, people are realizing that creativity, the art of thinking outside the box, should be taught in college education. However, after the conclusion that creativity is important, views take different routes. A major source of differingRead MoreThe Effect Of Hammonds Cognitive Continuum Theory On The Health Care System1068 Words   |  5 Pagesthat different types of tasks require different thought processes. By matching the right thought process to the right task we would improve decision making (Standing, 2008). For example the more complex a task is the more likely a person is to use intuitive reasoning. Rational thought is more likely to be used for task that are more familiar or have observable outcomes (Thompson et. al., 2015). In his theroy Hammond suggested that quasi-rationality is the most common form of understanding (StandingRead MoreDecision Making820 Words   |  4 Pagesapproach decision making is toward rational and intuitive thinking. In rational thinking a person consider the problem in a rational, step-by-step and analytical way. Rational thinking person will resolve a complex and complicated problem into smaller part and then resolve them in a rational, logical and integrated method. Another way of decision making style which is intuitive thinking is more flexible, spontaneous and creative. Intuitive thinking person will respond to a problem quickly and goneRead MoreJohn L Holland Developed A Test921 Words   |  4 Pagesthink this will be a good fit based on this test. I can see evidence of my conventionality being fiscally conservative. Some careers that may be a good match are a teacher, program director, or social worker. These careers are exactly what I was thinking, but they would be a more practical application for someone with a high artistic trait. The Myers-Briggs Type Indicator Designed in the 1940s by American author Isabel Briggs Myers and her mother Katharine Cook Briggs, this objective test attemptsRead MoreLeft Brain vs Right Brain950 Words   |  4 PagesRoger W Sperry. The correct term for the halves would be hemispheres. Mr. Sperry had discovered that the human brain has two different ways of thinking. The right hemisphere being more visual and the left hemisphere being more verbal. The left hemisphere is known as the digital brain. The left side controls reading and writing, calculation and logical thinking. The right side is known as the analog brain this side controls three-dimensional sense, creativity and artistic senses. Mr. Sperry was awardedRead More Design Thinking Essay examples1197 Words   |  5 PagesDesign thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive busine ss success. Unlike analytical thinking, design thinking is a creative process based around the building up of ideas. There are no judgments early on the design thinking (Simon, 1969, p. 55). Design thinking includes imagination and reason, a combination of convergentRead MoreDecision Making : The Top Job Of A Responsible Manager1253 Words   |  6 Pagesâ€Å"gut-feel† or â€Å"gut-feeling†. Personal touch and emotions are involved, it comes up with analytical thinking that correlate with each other. Some decisions that involve emotions are usually exposed to a bit of intuition, will often have a primary aspect in personal relationships. But, if the intuition applied, is not achieving the possible result expected, disappointments comes, emotions can change. A result intuitive decision making has to develop into definite and rational kind of decision. Manager

Advertising, Refund Problem And All Other Problem Of...

Nowadays people try to shop online more than before. If people have no car don’t have the energy to tackle an overcrowded, some of items are too heavy. People all worries answer could be the online shopping. Online shopping means the service provider or seller and the customer contract each other without simultaneous, actual and physical presence. Online shopping has become increasing day by day especially in holidays. Online shopping save times, individual the hassle of searching several stores. If people find themselves having problems getting visitors to purchase and are not selling as much as they would like to, chances are they not addressing the online shopping pain points of their potential customers. In spite of the many advantages there are also some problems like receiving the wrong items, can’t touch the product, sometimes get wrong information and so on. The article aim to highlight the main complaints were about deceptive advertising, refund problem and all other problem of online shopping. It is true that there are several problem when people try to buy something online, because it’s too complicated. When shoppers are attracted to different looking sites, they are increasingly disappointed by Complex site navigations, overwhelming options and irrelevant details. Approximately 50 percent of possible sales are wasted because visitors can’t find what they are looking for. Consumer shouldn’t have to learn how you want them to navigate site, it should comeShow MoreRelated Customer Needs Essay1402 Words   |  6 Pagesloyalty and ensure that they shop repeatedly at Morrisons. The different customer’s needs are: - product information - after sales service - response to queries - range of products - refunds and exchanges - response to complaints - response to orders - signs and advertising. PRODUCT INFORMATION Product information is demanded by customers because they want to gain an awareness of what they are buying. Product information is vital because it informs customers of whatRead More Internet Shopping Essay1446 Words   |  6 PagesInternet Shopping The Internets popularity has dramatically escalated over the past few years and has become an integral part of daily life. It has wide spread uses ranging from obtaining information, downloading files, business advertisement to Internet commerce, which plays a major part in Internet practice. Our social structure is pressuring society to connect to the Internet, with schools world wide becoming more Web based and universities now have lectures, which can be solely viewed overRead MoreInternet Shopping - Good or Bad?1598 Words   |  7 PagescenterbShopping on the Internet is increasing but would you do business this way?/b/center br brThe Internet?s popularity has dramatically escalated over the past few years and has become an integral part of daily life. It has wide spread uses ranging from, obtaining information, downloading files, business advertisement to Internet commerce, which plays a major part in Internet practice. Our social structure is pressuring society to connect to the Internet, with schools world wide becomingRead MoreDollar General Store1478 Words   |  6 Pageshandle complaints. The store offers a full refund or an exchange if the customer is not 100% satisfied with the product (Dollar General Corporation, 2008e). Describe company’s current programs: Providing information about new or existing products Dollar General Store uses in-store flyers along with website postings to notify customers of new or existing products. Recently, the company announced the use of in-store television advertising by SmartPic Advertising. But with Dollar General fashion, â€Å"theyRead MoreEssay on OXO: Satifaction Guranteed943 Words   |  4 Pagesï » ¿ OXO Satisfaction Guaranteed 4/27/2014 OXO’s most profitable customers are those with dexterity problems like arthritis such as the wife its founder, Sam Farber, had when coming up with the idea of starting OXO. Now OXO designs products that are usable by as many people as possible. This means that men and women, young and old, left and right handed, and those with special needs can utilize their products (OXO, 1990). â€Å"Through market segmentation, companies divide largeRead MoreCowgirl Chocolates Essay example1340 Words   |  6 Pagesmeets the needs of a specific market of spicy and chocolate fans by combining both cayenne, a spice, and chocolate, a sweetener. The business also is known for using premium ingredients in all of the chocolates it offers. The business not only offers a flexible return policy, which gives customers a full refund guarantee if they end up disliking the spicy truffles but also facilitates trial purchases for customers interested in the spicy chocolates. The company also uses pers onal notes in the WebRead MoreOnline Shopping Case Study1471 Words   |  6 Pagesevolution of technology and the internet has brought tremendous change to all facets of daily life. One area where this change is overwhelmingly evident is retail. Where once consumers had to physically go to a store in order to purchase goods and had a limited view of competitors, consumers are now able to shop from anywhere on their mobile devices, and access competing prices with ease. This was great for consumers and online retailers, but for brick-and-mortar businesses like Best Buy, this posedRead MoreDigital Indi Challenges Of Data Mining Essay1387 Words   |  6 Pagesin the online domain. This paper attempts to review the massive growth of data mining applications to improve the profitability of e-commerce ventures. As consumers increasingly tend to make their purchases online and with many companies investing heavily on improving their web presence, it is only natural that the whole proce ss of collecting and mining web data has become instrumental in determining a company’s bottom line. What started off as a simple analysis of user behavior and online transactionalRead MoreBusiness Analysis : Omnichanneling Realty Advisors2058 Words   |  9 PagesRealty Advisors (2015), retailers can succeed through omnichanneling by analyzing following factors. Source: GWL Realty Aadvisors (2015) â€Æ' Why do retailers fail Retailers fail due to insufficient use of technology, poor customer service, stock-out problem, and design of the store. According to GLW Realty Advisors (2015), mobile technologies such as smartphones and tablets have been critical to the growth of omni-channel retailing, allowing consumers instant access to retailers and their products.Read MoreInternet Marketing P4,P5,P6,M22632 Words   |  11 PagesThe Practicalities Of Going Online Section One: Introduction The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco

Coffee and Starbucks Free Essays

What was Howard Schultz’s original strategic vision for Starbucks? Is his 2010 strategic vision for Starbucks. Has Starbuck’s strategy evolved as the strategic vision has evolved? Howard Schultz’s first strategic vision for Starbucks was the fortunate result of a company trip to Milan, Italy to attend an international housewares show. On this trip, he visited various espresso bars and was able to recognize how the customers in these bars were usually enjoying the ambiance and atmosphere of the bar with a freshly-brewed espresso, latte, or another delectable coffee treat, in hand, that was sold from the bar. We will write a custom essay sample on Coffee and Starbucks or any similar topic only for you Order Now Howard felt Starbucks should align their initial business model with that of the numerous espresso bars he visited while in Malian-through transforming Starbucks from an exclusive retailer of its coffee products, to providing and serving their coffee products in-house to their consumers with an expanded product line (lattes, espresso’s, etc. ) in tow. In addition to the espresso bar vision for Starbucks, during his interview process with Starbucks, Howard expressed to the three original owners of Starbucks that he felt Starbucks has the potential to successfully expand beyond the metropolitan area of Seattle, a vision not seen nor shared by the owners at the time. As assumed, the current vision set in place for Starbucks has changed since the original one was envisioned in the spring of 1983. The current strategy for Starbucks no longer concerns adding simply a new service within their stores but revolves around increasing their sustainability, increasing corporate responsibility, being the undisputed coffee leader in the worldwide marketplace, expanding their global presence, and creating innovative growth platforms, just to name a few of the more recent visions for Starbucks. As with any great leader who sets in place a vision for their company, Howard Schultz’s vision for Starbucks is truly dynamic, and will be manipulated whenever conditions in the marketplace (i. e. economic, consumer demands, business opportunities etc. ) dictate the vision to be altered for the success and better of the company. 5. What â€Å"values† does Starbucks have? How well do they connect to the strategy and to the manner in which the company conducts its business? On their supplier-side, too many businesses today are focused on procuring the lowest priced goods for increasing their profit margins. Starbucks would rather ensure their coffee growers are being compensated fairly and well enough to support their families in their trade. Starbucks also assists their suppliers (â€Å"coffee-growers) in being able to grow high quality coffee beans, and ensure their coffee growers are consistently meeting the company’s stringent environmental responsibility. What drives Starbucks to do that? Starbucks possesses a number of values (beliefs) that demand fair-compensation for their coffee-growers (either through Starbucks directly or through an intermediate), a belief that all their consumers should have their demands met (through Starbucks â€Å"Just Say Yes† policy†), and trait of managing their growth (as opposed to an almost unmanaged and aggressive growth strategy executed under Starbuck’s former CEO, Jim Donald). The aforementioned values for their coffee-growers complements Starbucks current corporate and social responsibilities as a whole for ensuring the livelihood of their suppliers (the coffee-growers). In addition, with the current push by Starbucks to increase their number of LEED stores in the United States, their vision of becoming more sustainable and environmentally conscious is being realized with each and every LEED-certified store opening. In terms of the manner Starbucks practices their business, their business practices and visions do not fall in line with the more common United States business practices and visions currently seen in the marketplace (such as the push to become the â€Å"Low Cost Provider† for consumers). As demonstrated and stated, Starbucks practices their business differently than most global businesses do, through ensuring supplier financial sustainability (for their coffee-growers) coupled with unrivaled purchasing standards for their coffee beans, to also ensuring customer satisfaction remains high by consistently adding new features and benefits for their consumers to benefit from and increase their value derived from being a consumer with Starbucks. Recent benefits Starbucks has given to their customers are as follows: -Free Wi-Fi usage in all their United States location. Discounts on coffee products for providing your own coffee cup to the barista (thus being more mutually environmental conscious and responsible) . – Providing various â€Å"paid† websites to their customers free of charge on Starbucks Wi-Fi network; such as access to WSJ. com, the website for the Wall Street Journal, and also other exclusive content Starbucks Chairman Howard Shultz talks to the †¦ Starbucks Chairman Howard Shultz talks to the media at the Vancouver Waterfront Station location, celebrating 20 years of Starbucks in British Columbia. (Photo credit: Wikipedia) 7. What is your assessment of Starbucks? I feel Starbucks possesses a great moral compass in the field of business and excels at creating and executing strategic plans for their business that are dynamic, relevant, and complements their core values–thus I would rate Starbucks highly in my assessment. Starbucks, as mentioned before, is one of the few companies to ensure their suppliers (â€Å"coffee-growers) are receiving fair compensation. Furthermore, Starbucks has effectively taken on various corporate and environmental responsibilities at once through striving vigorously to purchase only ethically sourced coffee beans by 2015 for their coffee beans supply, and investing $20 million towards farmer loan commitments that will ultimately promote coffee grower’s crop yield, quality, and environmental standards, thus a mutual benefit to be had by both parties. In terms of a financial assessment, from 2009 Fiscal Year’s net profit of $390. 8 million to the $1,383. 80 net income earned in Fiscal Year 2012 (growth of over 350%!). It is safe to say, Starbucks financial strategy of increasing bottom line production through increasing the value of their products and services offered and sustained to their customers worked out perfectly for them. Starbucks has also decreased their debt to asset ratio by 11% from Fiscal Year ending 2010 to 2012 (. 424 to . 378 respectively). Clearly, a focus to clean one’s balance sheet with less debt and more activity is a strategy many businesses share in wishing they could accomplish but few truly accomplish it; with ease, Starbucks was able to do so effectively and considerably. All and all, as stated within this assessment and numerous times within this blog, Starbucks is a company to be hailed for due to their passion and determination to become even more sustainable with each passing day, being excellent corporate citizens, setting in place various plans that will extensively benefit their stakeholders in a sustainable manner, and promoting their financial and environmental position through creating a coffee â€Å"utopia† for the world to benefit from. How to cite Coffee and Starbucks, Papers Coffee and Starbucks Free Essays 1 A. What is Starbucks’ â€Å"product† †¢Starbucks’ product is a casual experience in a comfortable atmosphere where the customer can enjoy a premium cup of coffee and a newspaper or relaxing conversation with friends. B. We will write a custom essay sample on Coffee and Starbucks or any similar topic only for you Order Now What is their â€Å"core product† and what are the â€Å"auxiliary features† and benefits? †¢The core product is a premium cup of coffee. The auxiliary features include the well-educated baristas that can help select the right cup of coffee and help customers learn how to reproduce the experience at home or the office with fresh coffee bean or grounds they can purchase in store. Along with the coffees available there are also Tazo teas, hand crafted espresso and blended drinks a little something for every taste. To go with the drink of your choice you can also enjoy a fresh pastry or a sandwich while listening to music or utilizing the free Wi-Fi to complete the experience. C. What is their â€Å"unique selling proposition† and how do consumers view it now? †¢Starbucks’ unique selling position was offering a high quality coffee for a premium price, while providing a place to relax other than work, home or going to the bar. With their comfortable seating areas and internet access they branded themselves as your â€Å"third place†. Customers bought into it but now that they have started to get more streamlined their stock is falling because they are losing a little bit of that selling position. As the stores get a little less comfortable and become a little more like an assembly line, customers are starting to see it more like a commodity rather than something special. 2. A. Are McDonald’s and Starbucks direct competitors? Yes. While they don’t offer the same quality of food or coffee, McDonalds has put a lot of emphasis on the quality of their coffee and have been able to increase their sales and profits. With the introduction of their McCafe line of coffee drinks McDonalds is looking to take a share of the market from Starbucks. B. What advantages does McDonald’s have in competing with Starbucks for coffee sales? †¢McDonald’s coffee has a very good reputation as a good cup of coffee. While it is not on par with the gourmet coffee and specialties that Starbucks has to offer it is a much cheaper alternative and with the large selection of menu items it can market to a much broader base of customers. For example parents with small children will be drawn to McDonald’s for their coffee because of what they can offer the children that Starbucks can’t. Another advantage is the speed at which McDonald’s can serve customers. Since the coffee and food they serve is less customized they are able to get people in and out at a much faster pace even with the implementation of the drive thru at Starbucks. . A. What changes in society (at the time of the case) helped Starbucks to be successful? †¢There was a steady increase in the number of coffee drinkers in the US in the mid-90s. That combined with the trend of consumers to drink more and more coffee out of the home has increased sales in the entire market. While a large increase of this coffee consum ption was among those that drink coffee at work, the benefit to Starbucks is that they are getting the coffee from somewhere other than the workplace. Along with the increase in consumption consumers have trended to being more and more environmentally conscious. So the focuses on environmentally friendly ways of doing business have helped to keep them in favor with the customers. B. How are these changes related to their target market? †¢Coffee drinkers ranging from 25-29 increased their out of home coffee consumption from 42% to 66% while in the same year 30-59 years old increased from 33 to 46%. 4. A. What are the â€Å"strategic marketing factors† that help to account for Starbucks’ long-term success in developing brand equity? The environment that they offered was one of the big factors that lead to their ongoing success. While there are more and more cafe styled coffee houses coming into the market at this time the idea was very unique and helped to differentiate them in the market. The high quality product and unique sizing of their products also set them apart. Rather than using the standard small med and large names they used unique identifies that helped make their products stand out in memory. Before they came around your options for coffee outside the home were very limited and the ability to get such high quality even at a premium price was a welcome feature in the market place. For the longest time they were really the only player in the space and that niche afforded them very rapid growth and early successes that help fuel even more growth as they expanded worldwide. 5. A. What are the advantages of the Starbucks Card to the company? †¢The most obvious advantage of the card to Starbucks is the guaranteed income. Once people load money on the card it can only be spent at a Starbucks location. It also makes tracking customer purchasing habits and preferences readily available. Then there is the case of the forgotten or lost cards that never get used that equate to pure profit. One last advantage is that with the card they have also created a secondary market for sales by placing the cards in stores like Giant Eagle where people that wouldn’t come into the stores can buy the cards as a gift. B. What are the advantages of the Starbucks Card to the customers? The consumer can control their spending with the card. By loading the card with the amount they allocate for coffee they can track their spending more effectively than before when just purchasing with cash or a random card. While there is no discount associated with the card it does give the consumer some protection when they register the card online. If the card is ever lost or stolen they can report it and a new card will be issued with the same balance and the existing card voided. 6. A. Evaluate Chairman Schultz’ global strategy. Is it â€Å"good† or â€Å"bad? † †¢The global strategy is â€Å"good†. You can build a lot of customer loyalty by taking care of your employees. If your employees are happy and well trained they will provide a much better experience for the customer. Starbucks mission and direction has a solid base in the customer experience as much as the quality of the coffee. So making sure the employees are trained well and very knowledgeable about all things coffee enables them to take the experience past just when the customer is in the store. Educating the customer on how to get the best cup of coffee at home as well will provide you a regular customer for not only their coffee at the office but also the grounds for home. †¢In addition the image they are able to betray as a company that cares about the community and the environment will help build customer loyalty. The fact that they not only work to be environmentally conscious themselves but also work with partners and suppliers to share the information and work together to buy, sell and use environmentally friendly products. B. What recommendations do you have to improve Starbucks’ competitive position domestically? †¢Starbucks needs to stick to what got them here in the first place. Don’t try to become another fast food establishment. Customers that are coming to one of their stores will respect the time it takes to get a high quality cup of coffee. Take that time to cross sell the customer on coffee beans and other goods for the home. While offering food to the customer is a natural evolution for Starbucks it is important that they put as much time and effort into providing high quality food as they do coffee. If they keep the high quality of coffee but serve a lesser food the lesser image will be what is remembered. On the same lines make sure that if you are going to provide places for the customer to sit and enjoy their coffee stick with the comfortable seating that invites the customer to relax and stay awhile. You will not only bring them back time and time again you will encourage them to spend more time in the store every time they visit and therefore increase the opportunities to sell more products. How to cite Coffee and Starbucks, Papers

Factor Investing and Alternative Risk Premia - MyAssignmenthelp.com

Question: Discuss about the Factor Investing and Alternative Risk Premia. Answer: Introduction: Optimal portfolio of risky assets is a combination of the investment that has been drafted for lowering the overall risk from total investments in the portfolio. Generation of the overall Optimal portfolio is mainly helpful in reducing the risk from investment and generating a constant return. Optimal portfolio directly evaluates the correlation between stocks and identifies adequate weight for investment, which could be used in generating higher revenue from investment. Barone-Adesi and Carcano (2015) mentioned that use of overall optimal portfolio directly allows the investment to reduce the risk by investing in different weights only on assets for generating higher revenue and declining the risk from investment. On the other hand, Berndt, Bilolo and Meynhardt (2015) argued that optimal portfolio does not ensure that investments in the market is risk free and cannot be affected by the volatile capital market. Hence, it could be assumed that with the help of optimal portfolio invest ors able to use combination of different assets that could directly generate returns from investment. Furthermore, the use of risk free asset in the portfolio could eventually allow the organisation to increase the return, while reducing its risk factor. The inclusion of the risk free asset directly allows the portfolio to generate return comprising of reduced risk. Moreover, the risk free asset does not react to the volatile capital market, which directly helps in maintaining constant returns from the portfolio that includes risk free asset. Risk free asset also allows the investor to directly reduce the risk from high risk assets and generate a constant return. Hence, in the portfolio depicted in the Excel sheet use of risk free asset could eventually help in reducing the risk from investment. The use of risk free portfolio in the portfolio would eventually help in improving Sharpe ratio, as the overall risk free rate of 8% will be included in the return that is provided from the portfolio. This would eventually help in reducing any kind of risk from investment and generate higher return, which could form an adequate portfolio (Bruder, Kostyuchyk and Roncalli 2016). From the overall evaluation in the portfolio it could be identified that the return is relatively 17.22%, while the standard deviation is 5.32% for the portfolio. Hence, the use of risk free asset in the current portfolio could eventually help in increasing the return, while declining the standard deviation. This could eventually help in strengthening the portfolio returns and improve ability of the portfolio to generate higher returns with low risk. Bodie (2013) mentioned that increment the overall return generation capacity of the portfolio with lower risk can only be achieved by including risk free asset. Therefore, it could be understood that use of risk free asset in the portfolio could eventually allow the investor to reduce the risk further and generate higher returns. Furthermore, the organisation using optimal portfolio with risk free asset could eventually help in identifying the adequate weight of the portfolio assets which could reduce risk from investment. Reference: Barone-Adesi, G. and Carcano, N. eds., 2015.Modern Multi-Factor Analysis of Bond Portfolios: Critical Implications for Hedging and Investing. Springer. Berndt, T., Bilolo, C. and Meynhardt, T., 2015. Investing in Legitimacy: A Performance Analysis of Public Value Stock Portfolios. Bodie, Z., 2013.Investments. McGraw-Hill. Bruder, B., Kostyuchyk, N. and Roncalli, T., 2016. Risk Parity Portfolios with Skewness Risk: An Application to Factor Investing and Alternative Risk Premia.